> ## Documentation Index
> Fetch the complete documentation index at: https://x-preview-mintlify-93ac23a1.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics

> Request public, non-public, organic, and promoted engagement metrics for Posts and video media on X API v2, including impressions, likes, and views.

The X API provides engagement metrics for posts and media. Access public metrics with any authentication, or private metrics for your own content with user authentication.

***

## Metric types

| Type | Authentication | Description |
| :- | :- | :- |
| **Public** | Bearer Token | Visible to anyone (impressions, likes, reposts, replies) |
| **Non-public** | User context | Private metrics (clicks) |
| **Organic** | User context | Metrics from non-promoted views |
| **Promoted** | User context | Metrics from ad views |

<Note>
  **30-day limit**: Non-public, organic, and promoted metrics are only available for posts created within the last 30 days.
</Note>

***

## Available metrics

### Post metrics

| Metric | Type | Field path |
| :- | :- | :- |
| Reposts | Public | `public_metrics.retweet_count` |
| Quotes | Public | `public_metrics.quote_count` |
| Likes | Public | `public_metrics.like_count` |
| Replies | Public | `public_metrics.reply_count` |
| Impressions | Public | `public_metrics.impression_count` |
| Bookmarks | Public | `public_metrics.bookmark_count` |
| URL clicks | Non-public | `non_public_metrics.url_link_clicks` |
| Profile clicks | Non-public | `non_public_metrics.user_profile_clicks` |
| Engagements | Non-public | `non_public_metrics.engagements` |

### Media metrics (videos)

| Metric | Type | Field path |
| :- | :- | :- |
| Views | Public | `public_metrics.view_count` |
| Playback 0% | Non-public | `non_public_metrics.playback_0_count` |
| Playback 25% | Non-public | `non_public_metrics.playback_25_count` |
| Playback 50% | Non-public | `non_public_metrics.playback_50_count` |
| Playback 75% | Non-public | `non_public_metrics.playback_75_count` |
| Playback 100% | Non-public | `non_public_metrics.playback_100_count` |

***

## Requesting metrics

### Public metrics (any auth)

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?tweet.fields=public_metrics" \
  -H "Authorization: Bearer $TOKEN"
```

Response:

```json title="Example response" lines wrap icon="https://mintcdn.com/x-preview-mintlify-93ac23a1/U6qfxffxbzJwOhP1/icons/xds/icon-brackets.svg?fit=max&auto=format&n=U6qfxffxbzJwOhP1&q=85&s=a0efb96fcc5fb4c5f7487ed9268ab594" theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "public_metrics": {
      "retweet_count": 50,
      "reply_count": 12,
      "like_count": 234,
      "quote_count": 5,
      "bookmark_count": 8,
      "impression_count": 5432
    }
  }
}
```

### Private metrics (user context)

Requires OAuth 1.0a or OAuth 2.0 with user context for posts you own:

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?tweet.fields=non_public_metrics,organic_metrics" \
  -H "Authorization: OAuth oauth_consumer_key=...,oauth_token=..."
```

Response:

```json title="Example response" lines wrap icon="https://mintcdn.com/x-preview-mintlify-93ac23a1/U6qfxffxbzJwOhP1/icons/xds/icon-brackets.svg?fit=max&auto=format&n=U6qfxffxbzJwOhP1&q=85&s=a0efb96fcc5fb4c5f7487ed9268ab594" theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "non_public_metrics": {
      "impression_count": 5432,
      "url_link_clicks": 89,
      "user_profile_clicks": 156,
      "engagements": 345
    },
    "organic_metrics": {
      "impression_count": 5432,
      "like_count": 234,
      "reply_count": 12,
      "retweet_count": 50,
      "url_link_clicks": 89,
      "user_profile_clicks": 156
    }
  }
}
```

***

## Video metrics

For video playback metrics, use the media expansion:

```bash theme={null}
curl "https://api.x.com/2/tweets/1234567890?\
tweet.fields=attachments&\
expansions=attachments.media_keys&\
media.fields=public_metrics,non_public_metrics" \
  -H "Authorization: OAuth ..."
```

Response:

```json title="Example response" expandable lines wrap icon="https://mintcdn.com/x-preview-mintlify-93ac23a1/U6qfxffxbzJwOhP1/icons/xds/icon-brackets.svg?fit=max&auto=format&n=U6qfxffxbzJwOhP1&q=85&s=a0efb96fcc5fb4c5f7487ed9268ab594" theme={null}
{
  "data": {
    "id": "1234567890",
    "text": "Check out this video!",
    "attachments": {
      "media_keys": ["13_9876543210"]
    }
  },
  "includes": {
    "media": [{
      "media_key": "13_9876543210",
      "type": "video",
      "public_metrics": {
        "view_count": 12543
      },
      "non_public_metrics": {
        "playback_0_count": 12543,
        "playback_25_count": 9876,
        "playback_50_count": 7654,
        "playback_75_count": 5432,
        "playback_100_count": 3210
      }
    }]
  }
}
```

***

## Organic vs. promoted metrics

If a post was promoted as an ad, metrics split between organic and promoted views:

| Context | Description |
| :- | :- |
| **Organic** | Metrics from normal timeline views |
| **Promoted** | Metrics from paid ad impressions |
| **Public** | Combined total (organic + promoted) |

Request both to see the breakdown:

```bash theme={null}
tweet.fields=public_metrics,organic_metrics,promoted_metrics
```

***

## Metric definitions

<Accordion title="Impressions">
  Count of times the post appeared on a user's screen. Not unique—the same user viewing twice counts as two impressions.
</Accordion>

<Accordion title="Repost count">
  Number of reposts (retweets). Does not include quote posts.
</Accordion>

<Accordion title="Quote count">
  Number of quote posts (reposts with comment). These are always organic.
</Accordion>

<Accordion title="Bookmark count">
  Number of times the post has been bookmarked by users.
</Accordion>

<Accordion title="Video views">
  Aggregated across all posts containing the video. A video reposted in multiple posts has one total view count.
</Accordion>

<Accordion title="Playback quartiles">
  Number of unique users who played through each percentage of the video. Useful for understanding drop-off rates.
</Accordion>

***

## Requirements summary

| Metric field | Authentication required |
| :- | :- |
| `public_metrics` | Bearer Token (any) |
| `non_public_metrics` | User context (owned posts only) |
| `organic_metrics` | User context (owned posts only) |
| `promoted_metrics` | User context (promoted posts only) |

***

## Next steps

<CardGroup cols={2}>
  <Card title="Data Dictionary" icon="https://mintcdn.com/x-preview-mintlify-93ac23a1/U6qfxffxbzJwOhP1/icons/xds/icon-book.svg?fit=max&auto=format&n=U6qfxffxbzJwOhP1&q=85&s=3898733930afb551f26f75fbcf5da9ea" href="/x-api/fundamentals/data-dictionary" width="24" height="24" data-path="icons/xds/icon-book.svg">
    Complete field reference.
  </Card>

  <Card title="Authentication" icon="https://mintcdn.com/x-preview-mintlify-93ac23a1/xDkS3J2Wqmv3X-7s/icons/xds/icon-key.svg?fit=max&auto=format&n=xDkS3J2Wqmv3X-7s&q=85&s=3e6b04ab58482d601fbce5ad5fe1bdb2" href="/resources/fundamentals/authentication/overview" width="24" height="24" data-path="icons/xds/icon-key.svg">
    Set up user context auth.
  </Card>
</CardGroup>